Marketing and sales for the construction sector

We turn word of mouth into a predictable system of appointments and sales.

Sirio Agency helps manufacturers, resellers and construction companies generate qualified appointments, improve sales conversion and build a controllable, measurable customer-acquisition process.

We analyse your current acquisition and sales system free of charge to identify your main growth opportunities.

The Sirio system, from first impression to signature

  1. 01Campaigns
  2. 02Leads
  3. 03Qualification
  4. 04Appointment
  5. 05Quote
  6. 06Sale

We manage and optimise the entire pipeline, not just the campaigns.

You don't need more leads.
You need a system that turns them into sales.

Many companies invest in advertising, receive enquiries and still fail to get predictable results. The problem is often not the number of leads. The problem starts when:

  • Contacts are called back too late
  • No one qualifies them properly
  • Appointments are not confirmed
  • Salespeople don't follow a precise process
  • The site visit turns into a mere measurement exercise
  • The quote is sent without a real presentation
  • Follow-up is left to individual initiative
  • Marketing and sales work as separate departments

From the first click to the signed contract.

Client Generator + Impact Sales

One system to generate opportunities and turn them into revenue

DWM

Digital Word of Mouth in Construction

The acquisition system designed to make the generation of new commercial opportunities consistent and measurable.

  • Market and territory analysis
  • Offer definition and messaging angles
  • Meta Ads, Google Ads, LinkedIn and B2B
  • Video, creative and landing pages
  • CRM, automation and database reactivation
  • Lead contact, qualification and appointments
  • Appointment confirmation and reporting
Generate more appointments

Impact Sales

The sales method

The sales system that helps salespeople and owners turn a larger share of appointments into contracts.

  • Discovery and video-call structure
  • Site-visit management and strategic questions
  • Needs analysis and solution presentation
  • Price and objection handling
  • Quote presentation and follow-up
  • Scripts, training and sales coaching
  • Call analysis and KPI monitoring
Increase conversion

More appointments without a sales method create waste. A good sales method without appointments creates idle time. Sirio Agency integrates both.

The path

How we build your Client Generator

  1. Phase 1

    Analysis

    We study products, market, territory, average ticket, margins, competition, sales process and existing data.

  2. Phase 2

    Positioning and offer

    We build a message that makes the product relevant, concrete and different in the eyes of the customer.

  3. Phase 3

    Acquisition

    We launch campaigns, content, landing pages and database reactivation systems to generate new enquiries.

  4. Phase 4

    Qualification and appointments

    Contacts are called back, qualified, entered into the CRM and guided towards a sales appointment.

  5. Phase 5

    Sales and optimisation

    We analyse deals, quotes, objections, follow-ups and KPIs to progressively increase conversion.

Services

Everything you need to build a complete sales system

Customer acquisition

  • Meta, Google and LinkedIn Ads
  • B2B outreach and lead generation
  • Landing pages and territorial strategies
  • Reseller network development

Content and communication

  • Video advertising and reels
  • Ad graphics and brand videos
  • Copywriting and commercial offers
  • Positioning and communication angles

Appointments and CRM

  • Shared CRM and lead contact
  • Sales desk and qualification
  • Triage and appointment confirmation
  • Email automation and contact reactivation

Artificial intelligence and automation

  • Automated AI calls
  • Reactivation of old databases
  • Real-time lead management
  • Conversation analysis and sales support

Sales and conversion

  • Sales scripts and salesperson training
  • Objection handling and site visits
  • Video-call selling and neuro-emotional quoting
  • Follow-up, KPIs and team coaching

You don't need to activate every service. We design the structure based on the company's real needs.

Results

We don't measure success in clicks and views

The numbers that matter are the ones that bring the company closer to revenue.

Every month we monitor the entire pipeline

Cost per lead
Response rate
Qualified leads
Cost per appointment
Appointments booked
Appointments confirmed
Show-up rate
Quotes presented
Close rate
Average ticket
Customer acquisition cost
Revenue and return on investment

Case studies

Our clients' voices

Testimonials and real cases from construction companies we work with.

Results vary depending on market, offer, geographical area, investment, sales structure and the company's execution capacity.

The difference

Why Sirio Agency is different from an ordinary marketing agency

Traditional agency

  • Manages the campaigns
  • Delivers the leads
  • Shows clicks and impressions
  • Leaves the contacts to the company
  • Doesn't get involved in the sales process
  • Doesn't analyse the quotes
  • Doesn't train the salespeople
  • Doesn't measure the whole pipeline

Sirio Agency

  • Designs the acquisition system
  • Creates campaigns and content
  • Sets up CRM and automation
  • Supports contact and qualification
  • Generates appointments
  • Analyses the sales process
  • Trains the salespeople
  • Optimises quotes and follow-up
  • Measures the path all the way to the sale

We don't stop at the lead. We work on the entire sales journey.

Fit

Is Sirio Agency right for your company?

It's right for you if

  • You sell high-value products or services
  • You have a structure able to handle new appointments
  • You want to invest in growth and measure results
  • You're willing to improve the sales process
  • You have a good product but not enough opportunities
  • You want to reduce dependence on word of mouth
  • You want to develop new areas or a reseller network
  • You want to reactivate your historical database

It's not right for you if

  • You're looking for free leads
  • You don't want to invest in advertising
  • You can't handle new appointments
  • You don't want to use a CRM
  • You don't want to share sales data
  • You're not willing to call back and follow up on contacts
  • You want results without changing anything in your process
  • You judge marketing only by the number of names

Technology

Artificial intelligence at the service of the sales process

Sirio Agency uses artificial intelligence systems to speed up operational tasks, analyse conversations and reduce lost opportunities.

  • Reactivate historical databases
  • Contact new leads quickly
  • Handle the first information exchanges
  • Identify potentially interested contacts
  • Analyse calls
  • Support salespeople during negotiations
  • Detect recurring objections
  • Improve scripts and follow-up
  • Turn technical quotes into effective presentations

We automate what slows the process down. We keep human what requires trust, consulting and selling skills.

Free strategic analysis

Discover where you're losing sales opportunities

Book a strategic analysis with Sirio Agency. We'll assess your current acquisition and sales system and identify the areas where you can increase appointments, conversion and control over results.

  • Sales situation and geographical area
  • Average ticket, margins and potential
  • Leads, appointments and conversion rate
  • Database reactivation opportunities

No commitment. We'll get in touch to see whether the conditions exist to work together.

FAQ

Frequently asked questions

Does Sirio Agency only work with window companies?

Sirio Agency specialises in the construction sector and mainly works with manufacturers, resellers and installers of windows, pergolas, panoramic glazing, photovoltaics, renovations and other high-value products for the home.

Do you only handle advertising campaigns?

No. Campaigns are only one part of the system. We can also work on CRM, lead contact, qualification, appointment setting, automation, sales training, quotes and follow-up.

Are the appointments qualified?

Qualification is designed based on the requirements agreed with the company, such as geographical area, type of work, interest, property ownership and availability for a site visit or consultation.

Do you work throughout Italy?

Yes. Marketing, automation, qualification, consulting and training activities can be managed remotely. The strategy is adapted to the areas the company actually serves.

Can we use our own CRM?

Yes. We can consider integrating with the CRM you already use or set up a shared structure to monitor leads, appointments, quotes and sales.

How much advertising budget is needed?

The budget depends on product, territory, competition, objectives and sales capacity. During the strategic analysis we define a sustainable threshold consistent with the company's economic potential.

How long does it take to see the first results?

The first data can arrive after the campaigns are launched, but the assessment must consider the whole journey: lead, contact, appointment, quote and sale. Timing also depends on the company's sales cycle.

Can you work on our old database?

Yes. We can design reactivation activities through calls, automation and artificial intelligence, in compliance with the conditions applicable to the database and the available consents.

Do you also train our salespeople?

Yes. We can work on scripts, discovery, site visits, objection handling, quote presentation, follow-up and deal analysis.

How do we know if we're a good fit to work together?

The first step is a strategic analysis. We assess offer, territory, structure, margins, appointment-handling capacity and objectives. If we don't see realistic conditions to generate a return, we tell you transparently.

Word of mouth shouldn't be your only source of new customers.

We build a system that generates opportunities, organises appointments and improves your company's sales conversion.

Book your strategic analysis

Marketing, appointments, CRM, automation and sales within a single system.

Book a strategic analysis